is the world of videos. You can find anything from music videos, cute kittens, educational lectures or the creations of funny influencers. We refer to a personal account with its own user-generated content on YouTube as a channel. However, not all YouTube influencers have pure intentions. Some use their fame and the large reach of their work to spread misinformation or hate speech, as well as more subtle negative phenomena such as normalising unhealthy expectations about one’s own body image.